On the side

New Media Publishing

Eat In lists over 810 of the best local food shops. The 2010 edition is a special South African issue and celebrates everyone and everything admirable about our culinary heritage – from the best local ingredients and much-loved recipes to food icons like Ina Paarman and Cass Abrahams.

Almost 50% of Eat Out users visit www.eatout.co.za three times a week.

The overwhelming volume of messages and media options, and the resulting white noise, has pushed consumers to disengage from self-serving advertising. As a result, marketers have searched to reach consumers in ways that consumers want—such as content marketing that is helpful, engaging, educational, available and dialogue-oriented.

Source: ContentWise: 10th Annual study on content marketing